Analysis of the Effect of Website Quality on Customer Satisfaction Using the Webqual 4.0 Method Case Study: Villa Merah Picture Tutoring

Tedjo Darmanto; Cahya Maulana; Muhammad Esa Nurrahman; Linda Rahmatunisya; Priski Putra Maulana; Muhammad Rizky Ramdhani

doi:10.62760/iteecs.3.4.2024.99

Authors

Tedjo Darmanto Department of Informatics Engineering, Islamic University of Nusantara, Bandung, West Java - 40286, Indonesia
Cahya Maulana Department of Informatics Engineering, Islamic University of Nusantara, Bandung, West Java - 40286, Indonesia
Muhammad Esa Nurrahman Department of Informatics Engineering, Islamic University of Nusantara, Bandung, West Java - 40286, Indonesia
Linda Rahmatunisya Department of Informatics Engineering, Islamic University of Nusantara, Bandung, West Java - 40286, Indonesia
Priski Putra Maulana Department of Informatics Engineering, Islamic University of Nusantara, Bandung, West Java - 40286, Indonesia
Muhammad Rizky Ramdhani Department of Informatics Engineering, Islamic University of Nusantara, Bandung, West Java - 40286, Indonesia

DOI:

https://doi.org/10.62760/iteecs.3.4.2024.99

Keywords:

Customer Satisfaction, Image Tutoring, Likert Scale, Quantitative Analysis, Questionnaire, Webqual 4.0 Method, Website Quality

Abstract

This research aims to analyze the quality of the Villa Merah Picture Tutoring website on customer satisfaction using the Webqual 4.0 method. Using a quantitative approach, data was collected through a questionnaire distributed to users of the tutoring website. The Likert scale measures user perceptions of various aspects of website quality and customer satisfaction. Analysis was carried out to evaluate website quality based on the dimensions determined by the Webqual 4.0 method and to identify the relationship between website quality and customer satisfaction. It is hoped that the research results will provide better insight into the factors that influence customer trust in online tutoring services and provide guidance for business owners in improving website quality and strengthening relationships with customers.

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